AR Shopping- Why This Might Just Be the Future of E-Commerce

by Anastasia Deripaska

As of September 2021, the AR market was valued at $30.7 billion, with over 800 million active users. And at that time, over 400,000 AR glasses had been sold in that year alone.There is no doubt that the world is going virtual, and the recent pandemic just accelerated the process. 

How Does It Work?

AR involves bringing images from virtual reality into our “Reality”. How does that help commerce?

Imagine trying to buy a shirt at a store. But you're in a rush, and you don't want to have to go all the way to try it on and see if it fits, how it fits. This is where AR comes in. It allows you to try on the merchandise from the comfort of your home. Lipstick, jewelry, clothing, shoes even up to wigs and tattoos. 

Magic Mirror

Mirror, Mirror on the wall. Which is the best of them all?Magic Mirror is an AR app that overlays virtual images onto your image while you stand and choose from an array of options. Many stores now have this new piece of tech, using for in-store navigation.

Instead of walking around, looking for the particular jacket that would go with that red tie you want to wear to a wedding, Magic Mirror shows you all the jacket types available in the store at the moment and shows how each one would look on you.

Social Media Influence

Snapchat led the way. Different AR overlays called filters, from devil horns to dog ears, on images of users, drew a lot of attention to the app, and it gained popularity. Others followed suit even as Instagram recently launched an AR makeup try-on for brands like NYX, Urban Decay, and Lancome. 

The Future 

The introduction of AR into commerce has led to a change in how we shop, as more and more people look to try on products before their purchase.
The only difference between this and former old-school shopping is that sales have nearly tripled for stores and clothing lines using AR to market their products, making them readily available and easily accessible to their customers.

AR is fast becoming a norm, and as companies adopt this method to increase sales of their merchandise, others don't want to be left behind and are making moves to join the trend.Right now, Physical stores a becoming upgraded and outfitted with AR programs. Say goodbye to long queues and rush hour shopping. It’s a new dispensation.