Augmented Reality spiking consumer interest, sales
As virtual reality (VR) and other fully-immersive technologies begin to come online more and more predominantly, the question of where augmented reality (AR) fits into the big picture has become more and more frequently discussed.
If the most recent numbers of consumer sales online have anything to do with it, it appears AR has found its niche.
AR allows shoppers to engage with products, sample different options, and turn two-dimensional searches into three-dimensional experiences in ways that even the actual in-store experience cannot compare to. That’s the ambition of companies like Adloid, that are lending their technology to car manufacturers, apparel vendors, jewelry designers, and more to allow customers to grasp the vast array of possibilities in the products they intend to purchase.
“Our AR platform gives consumers and companies personalized virtual shopping and training experiences, expanding the horizon of what AR can do for any brand or company,”
said Kanav Singla, founder and CEO of Adloid.
“We’re making the benefits of this technology more accessible and contextual to create an immersive experience for customers or employees on an e-commerce website or within applications, directly from someone’s mobile device.”
Try it Before You Buy it
By using QR codes and your favorite mobile device, tablet, laptop, or desktop, you can run AR over the top of multiple consumer guides and apps to experience products at scale.
In some instances, the camera on a person’s device can scan the real-world surroundings that they are in while shopping and duplicate them onto the retailer’s website, giving an even more immersive experience.
Unlike earlier AR tech that relied on clunky headsets with varied compatibility, Adloid’s AR platform runs on any smartphone, allowing customers to experience products at scale, in context. Once the online shopper logs in through their phone, the device’s camera scans their real world surroundings, and virtually mirrors the retailer’s or manufacturer’s product.
“People can see how a new sofa or chair would fit into their home or apartment with a click of their smartphone,” said Singla.
“Consumers can virtually try on jewelry, make-up, and other products. Remote workers can see if that laptop, screen, and desk configuration will fit in their home office. It’s as if the actual products are in front of you.”
Sales on the Rise
Technology like what Adloid is producing could enable AR to push sales up to 200% higher based on the flexibility that consumers can suddenly enjoy.
If you’re shopping for a car, you can scroll through interior and exterior colors with the click of a button or the swipe of a finger. If you can’t decide what color outfit to wear, try as many as you want to figure out what goes best with the clothes in your current wardrobe.
“For someone trying to decide between different car models, AR lets them virtually go inside the trunk to see how much space is in there,” said Singla.
“They can open and close the sunroof or try out the controls on the entertainment console, experiencing various car options before going to the showroom.”