Beauty Niche Vs. AR- Is the Future in The Now?

by Anastasia Deripaska

We are in the Fashion Era. Everyone pays more attention to how they look than ever before.
Fashion trends have become popular, and looking good is now the order of the day. For more than a hundred years, the beauty industry has been controlled by a few international companies like Unilever, Procter & Gamble, and many others. In 2019 alone, the beauty industry made up over 80% of worldwide revenue. And without warning, then came the pandemic. 

The Effects, The Solutions: Fall of An Era or Rise of Another

With the pandemic came unprecedented losses. Customers could go out to get products as everything was on lockdown. Beauty is a physical attribute, and as such most people prefer to test products like lipstick, clothing, shoes, and other wearables at the store. But physical contact was frowned upon as we all practiced social distancing.
Was the end of shopping on the horizon? Then came along, Augmented Reality.
AR helps in bringing elements of the Metaverse into the physical world. Overlaying real-life materials with the virtual. Now imagine, instead of having to go all the way to the clothing store, having to deal with the hassles of trying each dress on to see which fits, checking the mirror to see if the lipstick that the attendant recommended truly fits or if she’s trying to offload a product that no one would buy.

Here To Stay.

Now AR serves many purposes. The most popular is its use as a VTO-Virtual Try-On. With AR, customers can apply lipstick, powder, and other variety of makeup products in real-time without having to go to a physical store.
L’Oréal Colorista Try on. Beauty And fashion Conglomerate, L’Oréal launched a campaign on TikTok showing users how their hair would be if it was a different color. No more going to the saloon and thinking of which hair color would suit you the most when you can find out in one second without touching your hair at all!

While makeup brands are unarguably dominating the scene when it comes to social AR experiences, other cosmetics brands are now showing interest in the trend as well. With customers already preferring companies that provide AR experiences, augmented reality cosmetics effects on social media are going to be a necessity in the near future.
And with social media coming into play, very soon, AR and virtual try-on would become a norm.