Google Buys Raxium- Looks to Further Its AR, VR Technology

by Guy Frum

Google happens to be evolving not only as an operating system for augmented and mixed reality headsets but also as a key hardware component for these devices. But before we look into what Raxium- does and why Google acquired the company, let’s look into OLEDs and Micro LEDs

Micro LED: The Raxium Romance

LED TVs were all the rage back then until the OLEDs came and pushed them off their pedestal. However, the new bride in town is the Micro LED. Raxium is a five-year-old tech startup that develops tiny light-emitting diodes for displays used in AR devices. These diodes are the Micro LEDs, and because of their compatibility with AR, many large companies are partnering with tech startups that are into Micro LED engineering.

Raxium hasn’t released a commercial product since it began, but its work also revolves around Micro LEDs, which can make the kind of tiny displays AR devices need. Today, almost everyone buys their OLED display technology from Samsung, but Micro LEDs are the future, and there's no giant in that market. Not yet. 

Apple has been wanting to delve into the technology for a while and acquired a Micro LED startup in 2014, while Meta is forming a partnership with a company known as Plessey for this same tech. The giant tech mogul Samsung is not left out as they are also interested in the market, already breaking records, selling Micro LED TVs.

Snap has similarly capitalized heavily on the AR movement, with the development of its Spectacle glasses and its Lens Studio.

Micro LED II: The Google Romance

The price of the deal still remains undisclosed, but previous acquisition conversations discussed Google buying Raxium for $1 billion. Google is also looking into more acquisitions related to AR technology.

The acquisition is an indication that Google is particularly focused on expanding its AR branch. No one knows how Google plans to apply Raxium’s technology to AR and MR devices it may be developing following its acquisition of North, an AR glasses company. But the acquisition underscores its increasing aspirations in this space. 

Lately, Google was rumored to be working on a new AR headset dubbed Project Iris, which will apparently be released in about two years.