Pinterest Dives In - Offers AR Option for Home Decoration

by Anastasia Deripaska

Lugging around furniture can be very taxing, even with professional help. Going to a showroom to see which design you would prefer? Hiring an interior decorator for an expert view?
What if, after all this, everything still looks off, and patterns are clashing everywhere in your living room?

Pinterest And Its Augmented Reality

Pinterest now allows users to see how furniture or another indoor décor will look in their homes before they make their purchase, using augmented reality.Before this, it was limited to makeover. Users of the app could use a Try On feature, which would show them how shades of a makeover from different brands would look on their faces.

Now, still using AR and the Try On feature, customers can click supported home décor Pins first and then click "Try in your Space" to see the virtual product through the camera. The users can toggle and drag the product in their own space, browse through the product information, including pricing and design. To purchase, they just click the Pin again to be directed to the checkout page on the retailer’s website.

Pinterest has always been interested in turning customers’ casual surfing through the net into transactions and retail revenue. And they are right to do that as, according to various indicators, augmented reality could help push up consumer interest and profits accordingly.

The Stats

It’s been shown continually that consumers prefer shopping using AR, and those that use the Try-on AR featured Pin on the app are about five times the number of those that use the standard Pin.

The Home Décor is the third AR feature that Pinterest has added to its arsenal in just two years, and online shopping is on the rise, especially after the pandemic. Online shopping is already the choice medium for 34% of global consumers. Since the pandemic, 40% of global consumers have shopped more online since the start of the pandemic, and 46% of shoppers would not want to go shopping without using their mobile devices, rising to 50% of Gen Z and millennials.

With these, it is obvious that more and more people are looking to shop online than ever before; and those that prefer AR are steadily increasing, leading major retail companies like Amazon, Wayfair, and others to implement similar technology in their sales and advertising to boost their revenue.